If you are planning to take on a new PR strategy take some of these tips along on the New Year, as everyone’s making New Years resolutions, even if there’re far more useful things to be doing. A communications crisis could be about a faulty product or just a slip of the tongue, so you…

The companies that focus on customer experience increase revenues and for many, customer experience impacts feelings and encompasses the entire journey, impacting all areas of your business, which is why we provide you with some first steps. Figures show 84% of businesses which have placed extra investments in customer experience are reporting increases in revenues,…

Business-to-business marketing involves the sale of one company’s product to another company and although the techniques rely on the same basic principles as consumer marketing, B2B buyers make decisions on price potential. Around the time of B2B International’s inception, a key challenge was explaining that the skills as business-to-business marketers were unique and that the…

It doesn’t matter the industry you’re in, because sometimes it happens, so you just need to be prepared and get the tools to extinguish it. For clarity’s sake, it is important to take a special approach if another company is using its social platforms to defame you, mainly because it is most likely false and…